Brand awareness and showcasing brand value was the challenge I was given along with getting a spot done without a shoot (due to the pandemic). This is what I came up with and I think it checked all the boxes! The spot was designed to explain to parents why they should choose Noggin. Speaking directly to parents and featuring a parent image in the spot, the goal was to help parents relate to and see the value of this service.
CREDITS:
Lasette Canady - Writer, Producer, Art Direction
Ava Wang - Designer & Video Editor